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Sunglasses are extremely important to me on the golf course. I have an issue with glare, so I wear them pretty much every time I play, whether it’s cloudy or sunny. Read More

Hot Off the Press!

March 11, 2015

Check out this link to the new edition of HotLinks, the digital magazine from LINKS and Golf Vacations Magazine. The current issues highlight great new 2015 equipment including some of Sundog’s hot new golf styles featuring TrueBlue lens technology.

Congratulations Ellie!

November 25, 2014

The UltraRunning Phenomenon wins another 100K Championship Race. Ellie finished the night race in Doha, Qatar at 7:30:48 and nearly 8 minutes ahead of the competition.

Earlier this year, she won her first Comrades Marathon, and this second win positions her as one of the world’s top ultramarathon runners.

Congratulations to Ellie Greenwood on winning the 89th Annual Comrades Marathon – the world’s oldest and most prestigious Ultra Marathon.

The Comrades has been run since 1921 on an 89 km. course between Durban and Pietermaritzburg, South Africa. Over 18,000 runners started yesterday's race.

Ellie crossed the finish line in six hours, 18 minutes and 15 seconds (6:18.15) becoming the first athlete from outside Eastern Europe in 11 years to win the race. She came from behind in the closing miles to overtake the Russian twins, Elena and Oleysa Nurglaieva, who came second and third respectively. Between them they had won the previous 10 races. The men’s division was won by South African Bongmusa Mthembu in 5:26:34.

“Ellie looked great crossing the line in her canary yellow PACE TrueBlue Sundog sunglasses and we couldn’t be happier for her,” said Rod Hoogstraten, President of Sundog Eyewear. “The performance and comfort of my PACE glasses was exceptional and they will forever be remembered as the glasses I won the Comrades in”, commented Greenwood.

Check out all color options of PACE TrueBlue and to learn more about this exceptional blue-light filtering lens technology.

Congratulations to Paula Creamer on her dramatic playoff win in the HSBC Women’s Champions.

Paula made an amazing 75 foot eagle putt on the second playoff hole to defeat Azahara Munoz and secure her 10th LPGA TOUR victory.

“Paula’s been playing great this season and we couldn’t be happier for her,” said Sundog Eyewear president Rod Hoogstraten. “Paula’s fans have noticed that she’s been playing in a new style FAIRWAY and we’re happy to report that this new style is now available in her Paula Creamer Collection and in a few weeks at fine golf shops and retailers across the country.

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Sundog Eyewear is pleased to announce that Charlie Beljan has joined the Sundog team of Genuine Performers.

“We are delighted that Charlie is now a member of the Sundog family,” said Rod Hoogstraten, President of Sundog Distributing Inc. “He is an outstanding individual on and off the golf course and with his personality and high standard of performance, we very much look forward to working with Charlie.”

Beljan has become a fan favorite on the PGA TOUR since his memorable first TOUR win at the 2012 Children’s Miracle Network Classic and his exciting sudden death playoff performance at the 2013 Northern Trust Open.

“I’m really enjoying playing in Sundog Eyewear,” said Beljan, from Mesa, Arizona. “The EVO style I’m wearing now is extremely comfortable – and the Mela-Lens® technology gives me superior vision on the fairways and putting.”  

At the Northern Trust Open Charlie wore Sundog’s EVO Mela-Lens® for veiled glare reduction, improved contrast and less vision fatigue.


About Sundog Eyewear

With more than 29 years of industry experience, Sundog Eyewear is a world leader in sport sunglasses with an ongoing commitment to Genuine Performance. Sundog Eyewear is available in thousands of fine golf shops and retailers worldwide and is proud to be the official eyewear of the: American Junior Golf Association; The Gateway Pro Tour, The International Junior Golf Tour and the Canadian Junior Golf Association.

Sundog Eyewear Salutes Genuine Performer Ellie Greenwood’s second consecutive Ultra Marathoner of the Year award.

Sundog Eyewear proudly congratulates Ellie on her second consecutive UltraRunning magazine’s North America Female Ultra Marathoner of the Year award.

“I feel really privileged to be win the award two years in a row,” said Greenwood. “The 2012 season was filled with challenging races. I achieved results which I am very happy with and would not have been able to achieve what I did without the support of my super sponsors, including Sundog Eyewear.”

Ellie was the unanimous winner placing first on all 24 ballots from race organizers from all regions of North America. In competition and training UltraRunning Magazine’s Ultra Marathoner for 2011 and 2012 wears her Sundog Eyewear DIALED Mela-Lens® sunglasses.

"Mela" is an abbreviation for Melanin, a naturally produced pigment that acts as a sunscreen protecting the skin and eyes from dangerous "blue" light. Exclusive to Sundog Eyewear, Mela-Lens® utilizes synthetic melanin to filter blue light and block ultra-violet light for the ultimate in protection and performance. The benefits are enhanced definition, superior glare reduction, maximum visual clarity, and soothing visual comfort.

Greenwood, who lives in North Vancouver, B.C., won the Western States 100 Mile Endurance Run in June, breaking the women’s course record set in 1994 by the legendary Ann Trason. In all, she won eight ultramarathon races during the year, including a course record win at the venerable JFK 50 Mile in Maryland. Greenwood also won the outstanding performance of the year for women with her stellar run at Western States, widely considered the most important competition in the US, where she set a record time of 16:47:19.

The Sundog Eyewear Genuine Performer™ also won the Ultra Race of Champions 100 km, the CCC 100 km, the American River 50 miler, the White River 50 miler, the Squamish 50 miler, the Edmonton Marathon, the BMO Vancouver Marathon, and finished second in both the Virgin London Marathon and the Comrades 89 Km race.

An ultramarathon is generally defined as any race longer than a 26.2-mile marathon. Ultramarathon running is one of the fastest growing sports in the country, with participation more than doubling over the past five years. There were 717 ultramarathon races held in North America in 2012.

For more information contact Gary Makar
Sundog Eyewwear and Mela-Lens are trademarked names owned by Sundog Distributing Inc.

Williamsport, MD: Sundog Eyewear proudly congratulates Genuine Performer® Ellie Greenwood on her record-breaking victory in the 50th anniversary running of the JFK 50, the oldest and largest ultra marathon in the U.S. and one of the most prestigious in the sport.

Under sunny skies Greenwood, wearing her Sundog Eyewear DIALED Mela-Lens® sunglasses, completed the 50 mile course from Boonsboro to Williamsport in 6 hours, 11 minutes shattering the previous female record by an astounding 18 minutes. Not only was the 33-year-old resident of North Vancouver, BC, the first female athlete over the finish line, Greenwood finished 10th overall in a field of 1,000 of the finest runners the celebrated event had ever attracted. She is the first non-American to win the event.



Greenwood’s historic  win in Maryland capped another record-breaking season for the native of Dundee, Scotland. In 2012, Greenwood destroyed the record at the Western States 100 miles race by more then 49 minutes, and broke the Chuckanut 50 Km record by seven minutes.Ellie also won the Ultra Race of Champions 100 km, the CCC 100 km, the American River 50 miler, the White River 50 miler, the Squamish 50 miler, the Edmonton Marathon, the BMO Vancouver Marathon, and finished second in both the Virgin London Marathon and the Comrades 89 Km race.

In competition and training UltraRunning Magazine’s Woman North American Ultra Runner for 2011 wears her Sundog Eyewear DIALED Mela-Lens® sunglasses.



"Mela" is an abbreviation for Melanin, a naturally produced pigment that acts as a sunscreen protecting the skin and eyes from dangerous "blue" light. Exclusive to Sundog Eyewear, Mela-Lens® utilizes synthetic melanin to filter blue light and block ultra-violet light for the ultimate in protection and performance. The benefits are enhanced definition, superior glare reduction, maximum visual clarity, and soothing visual comfort.

“Coming on board as a Sundog Eyewear Athlete in 2011 has been a great boost,” said Greenwood. “When racing it is important to keep as relaxed as possible and being able to clearly see the trail or the road ahead without squinting or straining my eyes plays a huge part. High-quality eye protection in the form of Sundog Eyewear Mela-Lens® sunglasses is a must. They are lightweight, with great lens, and feel like I am not wearing them.”



In 2011, Sundog Eyewear Mela-Lens earned the Editor’s Choice Award in the UK from both Runner’s World and Running Fitness magazines in independent tests. Running Fitness Magazine rated DIALED Mela-Lens® as the Editor’s Choice with 4.5 out of 5 ratings in Performance and Value for Money.

For more information contact Gary Makar
Sundog Eyewwear and Mela-Lens are trademarked names owned by Sundog Distributing Inc.

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